Author Topic: Music & Advertising: 'interesting' combinations  (Read 126478 times)

RGMike

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Re: Music & Advertising: 'interesting' combinations
« Reply #690 on: January 30, 2021, 05:03:41 PM »

There's a Geico commercial where Build Me Up Buttercup (originally charted by The Foundations)
is sung by its characters as a kind of call-and-response.  I was a little puzzled that they would
use a song more than fifty years old for this, as I would suspect that few of their target demographic
had ever heard this song.  (I know that Neil Diamond's Sweet Caroline is better known for the
call-and-response treatment, but it's been played at sporting events for over twenty years.)
[clickety-clickety]  I see that BMUB was on the soundtrack for Mallrats.  I don't know how it was
used in that film, but that might explain its expected familiarity with the intended audience.

How about There’s Something About Mary?

It's one of those songs whose place in "Tier 2 canon" somewhat mystifies me. I'm thinking 'Late 60's pop that is not overly syrupy, yet not inaccessible'. Back when bar trivia was a thing, it was part of our host's rotation.

It is one of the handful of remaining '60s hits that still gets consistent airplay on oldies stations that generally do not play much '60s stuff (along with "Brown-Eyed Girl", "Happy Together" and "Na-Na, Hey-Hey etc"). When they do audience research, it "tests" really well.
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RGMike

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Re: Music & Advertising: 'interesting' combinations
« Reply #691 on: February 06, 2021, 07:07:31 PM »
Roy Ayers' "Everybody Loves the Sunshine" for T-Mobile.
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RGMike

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Re: Music & Advertising: 'interesting' combinations
« Reply #692 on: February 11, 2021, 04:22:42 PM »
PetShopBoys "Opportunities" for Allstate
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dischead

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Re: Music & Advertising: 'interesting' combinations
« Reply #693 on: February 11, 2021, 10:13:26 PM »

The Foo Fighters' Learn to Fly for Dodge RAM trucks.
"Your favorite songs, played beautifully"

RGMike

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Re: Music & Advertising: 'interesting' combinations
« Reply #694 on: February 20, 2021, 06:42:37 PM »
The Brady Bunch's "Sunshine Day" for Perdue Chicken.
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dischead

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Re: Music & Advertising: 'interesting' combinations
« Reply #695 on: February 22, 2021, 11:34:49 AM »
The Pet Shop Boys' Opportunities (Let's Make Lots of Money) for Allstate Insurance.
"Your favorite songs, played beautifully"

RGMike

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Re: Music & Advertising: 'interesting' combinations
« Reply #696 on: February 23, 2021, 06:18:53 PM »
Paul Anka's "Times of Your Life" (which started out as a Kodak commercial in 1976) in a Downy spot.
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RGMike

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Re: Music & Advertising: 'interesting' combinations
« Reply #697 on: Yesterday at 06:50:23 PM »
SmashMouth's "All-Star" for Applebee's
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