Music & Advertising: 'interesting' combinations

[dischead]

From Henry Mancini's wonderful soundtrack for Breakfast At Tiffany's, Something For Cat
for Walgreens' new myWalgreens service.

[RGMike]

Somehow I think that if I were marketing the umpteenth new hard seltzer aimed at millennials (it's called Truly), the last song I would think to use would be the theme from "Happy Days". But whatevs.

[dischead]

Select bits (mostly instrumental) of Blondie's Heart of Glass for a Nissan SUV.

[RGMike]

Aretha's version of "You're All I Need to Get By" for Walmart.

[RGMike]

Nu Shooz "I Can't Wait" for Google.

[Big Fingers McGee]

A version of Men Without Hats "The Safety Dance" for Alaska Airlines.

[Big Fingers McGee]

A cover version of the New Radicals' "You Get What You Give" for HP

[RGMike]

Smokey Robinson's "Cruisin" for Allstate (commercial featuring a lunar rover).

[Big Fingers McGee]

For Mass Mutual: A cover of the Pretenders' "I'll Stand By You"

[RGMike]

Miss Nina Simone's version of "I Got Life" for One-A-Day.

[RGMike]

Tag Team's "Whoop! there it is!" for GEICO.

[dischead]

The Chambers Brothers' Time Has Come Today in an ad for Amazon Web Services (AWS)
that touts their relationship with the NFL to provide football statistics.  I suspect this ad may
appear during the Superb Owl.

[dischead]

There's a Geico commercial where Build Me Up Buttercup (originally charted by The Foundations)
is sung by its characters as a kind of call-and-response.  I was a little puzzled that they would
use a song more than fifty years old for this, as I would suspect that few of their target demographic
had ever heard this song.  (I know that Neil Diamond's Sweet Caroline is better known for the
call-and-response treatment, but it's been played at sporting events for over twenty years.)
[clickety-clickety]  I see that BMUB was on the soundtrack for Mallrats.  I don't know how it was
used in that film, but that might explain its expected familiarity with the intended audience.

[CapnJack]

There's a Geico commercial where Build Me Up Buttercup (originally charted by The Foundations)
is sung by its characters as a kind of call-and-response.  I was a little puzzled that they would
use a song more than fifty years old for this, as I would suspect that few of their target demographic
had ever heard this song.  (I know that Neil Diamond's Sweet Caroline is better known for the
call-and-response treatment, but it's been played at sporting events for over twenty years.)
[clickety-clickety]  I see that BMUB was on the soundtrack for Mallrats.  I don't know how it was
used in that film, but that might explain its expected familiarity with the intended audience.

How about There’s Something About Mary?

[Big Fingers McGee]

There's a Geico commercial where Build Me Up Buttercup (originally charted by The Foundations)
is sung by its characters as a kind of call-and-response.  I was a little puzzled that they would
use a song more than fifty years old for this, as I would suspect that few of their target demographic
had ever heard this song.  (I know that Neil Diamond's Sweet Caroline is better known for the
call-and-response treatment, but it's been played at sporting events for over twenty years.)
[clickety-clickety]  I see that BMUB was on the soundtrack for Mallrats.  I don't know how it was
used in that film, but that might explain its expected familiarity with the intended audience.

How about There’s Something About Mary?

It's one of those songs whose place in "Tier 2 canon" somewhat mystifies me. I'm thinking 'Late 60's pop that is not overly syrupy, yet not inaccessible'. Back when bar trivia was a thing, it was part of our host's rotation.