BFT's Radio Waves column in the pink section of this Sunday's Chron was all about KFOG's new PD, Bryan Schock.
The online article is currently behind a paywall. A few hits (snarky footnotes are mine):
"'Evolution' was a marketing ploy[1], and even after three weeks, not much more. "People expected this
instaneous thing to happen," said Schock, "but evolution happens over time. It was just a first step." [2]
[...]
"So KFOG is aiming for younger listeners. As Schock explained, "As the radio station traveled with the
audience, at some point you have to say to yourself, 'Is this beneficial to our business?' and the ratings
were saying, 'No.' The target [audience] had to be shifted, and musically is how we're doing it."
"As for what the new target is, Schock is candid: "I've been saying we're a chick flick that guys want to go
see." He gave an approximate target age range of 25 to 49." [3]
[...]
[on why the changes couldn't have been made without dismissing most of the on-air staff]
"My understanding is that they tried to do it over the last several years, with different programmers, and
nothing made much of an impact," said Schock. KFOG's ratings had been stagnant for several years.
Management, he said, "had to make a statement, that we've made a change, and get the attention of people." [4]
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[1] Gee, ya think so?
[2] Watch that first step -- it's a doozy!
[3] In other words, the wet dream of every other media outlet.
[4] Well, you managed to do that, but not in a postive way.
In witnessing Cumulus' clueless destruction of the KFOG brand, I can't help but think that they are
seriously following a radio version of the old three envelopes joke.
