I kind of admire the guy who doesn't know who Ben Affleck is...
Anyone ever been to the Pike Place Market in Seattle? (I know Gaz has).
It's one of the biggest attractions in town, and it has both outdoor stalls & permanent shops inside the building. One of which is The Bead Store, which has been there for at least 20 years. The Bead Store has a sign hanging out in front, perpendicular to the storefront, such that if you were rather tall you could hit your head on it as you walk by. The lettering on the sign is the type that I would associate with a sign for the circus.
Many, many people misread the sign and go into the shop looking for bread, not beads. I was there just last month with some Taiwanese co-workers (including at least one cow orker) & I brought them in. We asked the proprietor if this still happens a lot because I noticed their other sign was missing. He said yes, it happens all the time, and that the other sign didn't help much so they got rid of it. At this point my co-workers (& probably you as well) were wondering about the other sign, so I told them the following story:
Because so many people kept asking for bread instead of beads, below their nice Bead Store sign they put up a hand-lettered sign that read, "Beads for Wearing, NOT Bread for Eating". Which didn't help much. One day the local TV equivalent of the Late Show did a segment there. They kept asking people to read the top sign, and they had literally 3 dozen people on tape reading the sign as "The Bread Store". They even had a couple, including the most stereotypical ditsy blonde that you'd swear she came straight from central casting, read both signs:
TV guy (points to painted sign): "Excuse me miss, could you tell me what this says?"
Blonde: "The Bread Store"
TV guy (points to hand-lettered sign): "And this one?"
Blonde: "Beads for Wearing, NOT Bread for Eating"
TV guy (points to painted sign again): "And this one, once more?"
Blonde: "The Bread Store"
TV guy (painfully maintaining a straight face): "Thank You"
maybe you had to be there, but this was one of the funniest things I ever saw on TV, and I took it as a real lesson in human nature.