This article is about radio in general, but it could pertain to 10@10:
Whereas some in the industry invoke the word “stable” to describe its condition, Scott does not equate that to being “healthy.” Since his adulation for the medium extends to when he was five years old, his desire is that it should be better than stable. “Part of that healthiness will come from kicking it,” he suggests. “Hopefully, the future is bright for radio — but — those in charge must wake up a bit. They have to realize that there are so many other methods to hear product. Even my mom streams online. She knows how to type in the Righteous Brothers and create her own station. Even under the context of a specialty show, you cannot just continue to play it safe. You must start to have fun and provide Olivia Newton-John listeners with an experience that will occasionally keep them away from other entertainment platforms. I do not know why some program directors are so scared to play certifiably huge number one records. When people hear Olivia Newton-John’s ‘Let’s Get Physical,’ they smile and remember the video. I do not know of one person who has a negative opinion of the artist. She is beautiful, her songs were cool, and there are tons of them. Still though, I do not know of one classic hits or oldies station that plays ‘Let’s Get Physical.’ That part is a shame.”
