Another perfume commercial (I hate the holidays), Big Brother and the Holding Company, "Piece of my Heart", for "Miss Dior". Song doesn't seem to have much of anything to do with the commercial's story. And the story itself makes no sense anyway (runaway bride, a waiting helicopter, handsome European pilot). Perfume commercials are weird.
I think people at ad agencies do more coke than all the rock stars and supermodels put together.
Few products rely on an emotional appeal for sales more than perfume. I doubt the complete lyric
narrative of the songs chosen for perfume ads have very much to do with their selection.
I've seen the Chanel commercial, and its obvious they are playing up a sense of mystery and alure,
of being desired and pursued. The Zombies' soundtrack seems appropriate to me, as long as one
doesn't overthink it -- which is my point.
I haven't seen the Dior spot, but a tie-in to the refrain in
Piece of my Heart seems obvious.
I suspect most of the bright lights in advertising agencies these days weren't even born in the
'60s, so the emotional resonance these songs have for those of us approaching geezerdom is
largely absent. I'd guess they just think it's a cool old song with a snippet of words that fits in
with their impressionistic video collage. They probably never considered the discordant reality of
Janis' romantic failures and her tragic early death.
