I presume this has been mentioned here, but can't find the thread. I imagine Urth would have some comments, knowing KZAP like he did.
Short story for those who don't know: KPIG is now also broadcasting on KZAP/Chico. It makes for pretty funny weather news, like this AM, when I heard something like "51 in SLO, 52 in Santa Cruz, 53 in San Francisco, and 80 in Chico!"