This could be fun to listen to, while it lasts: SF's newest radio station, KTRB, signs on at midnite tonite and at 6am begins stunting with "The San Francisco Sound". From a press release...
Something old is new again, as one of Northern California’s pioneer radio stations, KTRB-AM 860, makes its historic Bay Area debut by bringing “The San Francisco Sound” back to the nation’s fourth-largest radio market beginning this Thursday, February 1, 2007.
KTRB-AM 860 will sign-on at midnight on February 1, and beginning at 6:00 a.m. that day, the station will play continuous music reprising the late 60s and early 70s heyday of “The San Francisco Sound.”
“The San Francisco Sound” refers to rock music performed live and recorded by San Francisco-based artists and groups from the mid-1960s to the early 1970s. KTRB-AM 860 will showcase seminal Bay Area bands such as The Beau Brummels, The Syndicate of Sound, The Grateful Dead, Jefferson Airplane, Quicksilver Messenger Service, Big Brother & The Holding Company, as well as Santana, Creedence Clearwater Revival, and Journey.
KTRB-AM 860 Vice President & General Manager Jim P. Pappas said, “Our sign-on in the Bay Area is the culmination of three decades of dreaming, planning, and hard work by the best and brightest from inside and outside our company. KTRB-AM 860 represents the genesis of our company’s more than 50-year California-based broadcast tradition. It was KTRB that inspired the three Pappas Brothers to become broadcasters. We are thrilled to own and operate a 50,000 Watt blowtorch that will serve the millions of residents in San Francisco, Oakland, San Jose and the entire Bay Area, just as KTRB-AM 860 has served generations of Californians since its founding in 1933.”
KTRB-AM 860’s permanent format will commence March 1, 2007. While plans have not been disclosed, Pappas said, “KTRB will bring a fresh sound to the Bay Area to add diversity to the choices available to the public. KTRB will entertain and inform with fresh, lively content, the likes of which the public does not now have available.”
No word on what that "permanent" format will be; speculation (based on what the owners have done elsewhere) is that it'll be conservative talk, but we've got 2 of those already.