the obligatory H&M clip. But now that I've actually seen the film, I don't mind.
I was puzzled, but it took me a second to remember to read the subject line of Geoff's posts--that explained it all.
Man, you would probably really enjoy it. Not just to get the 10@10 references, but it really is a very warm, funny, charming film, with a slightly twisted (but still funny) side. A great rent, next time you're looking for something for a rainy night at home.