KFOG, But Not 10@10

[darryl]

I wouldn't mind hearing Childish Gambino on KFOG. It killed me that KFOG always played the non-RAP version of the Gorillaz's "Feel Good Inc." (the rap is literally is like 45 seconds long, and then there's a few "Don't stop get it get it" at the end.)

[radical347]

KFOG's playing Childish Gambino? Is that considered "alternative"? Is Live -- er, I mean "Alt 105.3" playing him too?

FWIW, I think it Childish Gambino does sound good on Alternative and AAA (and yes, Alt is playing him too.)

[radical347]

Heard Live from the Archives this morning from 9-10. It could have been on longer but I tuned out.
In the newsletter Mat Bates said LFTA is returning this year thanks to the sponsorship of Peet’s. I had assumed he meant the CD (or vinyl.) Maybe he still does.

[radical347]

A program called “Alt Backspace” (classic alternative from the 80s-90s) is playing. Looks like Sunday from 8-10 am.

This looks like its home station:
http://www.101wkqx.com/alt-backspace/

[RGMike]

A program called “Alt Backspace” (classic alternative from the 80s-90s) is playing. Looks like Sunday from 8-10 am.

This looks like its home station:
http://www.101wkqx.com/alt-backspace/

I don't quite see the logic in competing with Live, er I mean Alt 105.3, for what is a relatively small slice of the ratings pie. But we'll see.

[radical347]

Alt 105 is skewing a lot more contemporary these days (it apparently needed a moniker change to stop being stuck in 1991  ) so it looks like KFOG is trying to become the Live 105 circa ~2007-2017. Not exactly setting a high bar for themselves, but if they do it better than Live did during that period then it could work.(it wouldn’t be hard; Channel 92.3 did when that was still a thing.)

[RGMike]

Acoustic Sunrise is ending.  This time presumably for good. From their newsletter:

Interesting that it's signed "KFOG" rather than "Mat Bates" -- has he been shown the door too?

There have been rumors (since he seemed to be steering it back towards the 'old KFOG' for awhile) but I haven't found anything to corroborate them. The writing style does match that of Mat Bates though.

Just to follow-up: per Ben Fong Torres, Bates was indeed let go, a few days after the last "Acoustic Sunrise" aired.

[RGMike]

aaaaaaaaaannnd KFOG has a new PD. And it's Jacent Jackson, former PD at Live 105 who was let go when they re-branded. 

https://radioinsight.com/headlines/169162/jacent-jackson-returns-to-san-francisco-to-program-kfog/

[RGMike]

It appears that, except for a couple of Clash and U2 classics, nothing in KFOG's oldies rotation is pre-1990 at this point.

[RGMike]

KFOG holds steady with a (dismal) 1.3 for the third month in a row.  I'd love to see the breakdown by dayparts to find out what (if anything) The Woody Show is doing.

[radical347]

Judging by the playlist (along with everything else), it's pretty much an alternative station now: https://www.allaccess.com/mediabase/q/report/playlist/station/KFOG-FM

In my honest opinion, the station is as bad as it's ever been. For the most part it's a more boring version of what Live 105 used to be. There appear to be some more unique songs near the bottom of the playlist, but if you click on them and notice the daypart...100% of the spins of those songs are entirely during the overnight.

People such as Dred Scott have been saying the new former Live-105 PD Jackson is a good guy. While that's probably true, I didn't think he was a very good PD at Live 105. He may not even have much control over the music, but he thought it was a good idea to introduce a "21 song music block contest" where you were supposed to keep track of the # of songs they play in a row, and if they play less than 21 then call in for the chance to win a prize if you're the ___# caller that tells them how many songs they played.  (It was painful listening to the DJs keep on trying to explain that.)

[RGMike]

KFOG holds steady with a (dismal) 1.3 for the third month in a row.  I'd love to see the breakdown by dayparts to find out what (if anything) The Woody Show is doing.

August ratings are in: KFOG drops another tick, down to 1.2. (Alt 105.3 has a 1.5).  OTOH, The Bone is up to a 2.9, the highest they've been in some time.

[RGMike]

It appears the Mediabase playlist pages for KFOG and other stations ( http://www.mediabase.com/mmrweb/7/stationplaylistrequest.asp?c_let=KFOG-FM ) now show up blank. Not sure if they've been moved behind a paywall or what.

And man, is their new slogan, "Today's KFOG" ridiculous, given how much of their rotation is "gold". It sounds like the deejays now get paid according to how many times they say the phrase "Today's KFOG" at each break. Aside from it being a fairly generic and meaningless slogan, it sounds especially silly saying it 3 times, right after you've played "Rock the Casbah", which is 36 years old.

[radical347]

It appears the Mediabase playlist pages for KFOG and other stations ( http://www.mediabase.com/mmrweb/7/stationplaylistrequest.asp?c_let=KFOG-FM ) now show up blank. Not sure if they've been moved behind a paywall or what.

It is, however, still visible on AllAccess (with free login) and appears to have been moved to the Alternative panel: https://www.allaccess.com/mediabase/q/report/playlist/station/KFOG-FM

[radical347]

With KFOG's current brand of overplayed golds/recurrents (along with the Woody Show, Noname, Danica, etc), they pretty much ARE Live 105 now...at least what Live was the few years before it rebranded to Alt 105. The station now known as Alt 105 is still not that different, but did shift a bit more contemporary.