I've been listening to KFOG all day today...and def. noticed WAY more of a newer skew. It's not just 10@10. I got up @ 9:20 to a new song by the Airborne Toxic Event. Up til 10@10 (and including, I guess) everything was from the 90s & 00s except for "Love My Way" from the Pysch. Furs. Also been noticing a lot of recurrents lately that KFOG never officially added (in addition to a few Muse tracks, they've also been regularly playing "The Ghost Inside" by Broken Bells & "Home" by E. Sharpe/00s.) The pattern repeated for the next few hours...mostly 90s and 00s with a few 80s new wave tracks here & there. Now it's 3 and they're playing something from Jimi Hendrix, the first old song I've heard all day. And immediately afterwards comes the White Stripes - Seven Nation Army I don't recall this getting much love from KFOG ever, at least not in recent years.
I miss the deeper tracks from Midnight Oil, Roxy Music, Moodswings/Chrissie Hynde that we got a few months ago...haven't noticed as many of those lately and perhaps DC's scrapbook of "it's different here" emails that he was supposedly putting together didn't gel with the bigwigs @ Cumulus...but aside from that, I must say that for me KFOG is as listenable as it's ever been.
I heard "7 Nation Army" this morning in the 6:00 hour; you're right that it never got much KFOG love; they ignored the White Stripes until they showed up in the Foghead Favorites poll at the end of that year, then they suddenly started playing them sparingly for a couple months and then they disappeared again. But I also heard Jorma Kaukonen's "Genesis" around 6:20am which was one of DC's "it's different" tracks.
None of the above surprises me based on the 10@10 situation (it makes no sense to play forgotten '70s-FM tracks all day and then make 10@10 an obscurity-free zone) so I officially declare this the end of KFOG as we all knew it.
ETA: I loooked at "Just Played" going all the way back to 6am and counted THREE '70s tracks and ONE '60s (the Hendrix), and that Jorma K song didn't show up on the list. everythhing else was as rad-347 described. End of an era, folks.
Unless of course KFOG tanks in the next round of Arbitrons. If that happens you can bet there'll be some backpedalling going on.
So does this mean the end of the long-standing "World Class Rock" tagline? I guess it doesn't necessarily have to, but if they're completely rejiggering their focus it might make sense.
Just occurred to me that KUFX's move into SF may be at least partially to blame for this focus shift. KFOG is trying to distinguish itself from the rest of the field.
As for the almost total exile of pre-80s music, I'd be curious to see what Darryl's data has to say, and if there's a specific date that can be pinpointed as to when the change occurred.
ETA: Just saw on AL's FB page that we're getting 1967 tomorrow. You can thank Rob Grill and Sherwood Schwartz for kicking the bucket within days of each other.