I shot an email to DC asking him about the new sound (didn't mention 10@10 tho) -- this just in:
"I agree with you that there's already plenty of classic rock on the radio and that's why you are now hearing more 90s and 00s music in the mix. This is our new direction. And, we'll keep the "different" songs coming, too."
Been hearing a lot more Killers, a few tracks from The Arcade Fire (besides "Modern Man") & Franz Ferdinand, "Seven Nation Army" as discussed and "There's No Other Way" by Blur a couple of times. Also they're really piling on the INXS.
They recently added Fleet Foxes, Noah & the Whale, Airborne Toxic Event & Trevor Hall - none of these are in the AAA Top 30 yet. This is a huge reversal of what seemed to be K. Ransford's policy when she was unofficially in charge of never adding anything that a) didn't hit the top 5 and b) wasn't already on its way out -- can't say I'm complaining. They're also playing My Morning Jacket, Head/Heart & Iron/Wine.
Looking at a lot of the currents listed above + Noah/Whale, Fleet Foxes, MMJ...they're playing a LOT of stuff that Live 105 should be playing, but isn't.
Remember when KFOG went all schizo on us and started playing some pretty far-out new music M-F evenings? I wonder if Cumulus was testing things out and seeing if there'd be a market for that. Then they decided there was and hired DC. If they decided there wasn't, they might have just pulled the plug altogether.
A look at the Bone, KFOG's sister station, shows a lot more alt. over there too, esp. since Madden took over (and apparently, many on their FB are furious and calling it "Live 107"). Nirvana, Offspring, Metallica, RHCP...a lot of the stuff that Live 105 shouldn't be playing over and over, but is.
Between KFOG and The Bone...Looks like Cumulus is trying to deliver the final death blow to Live 105. I say bring it. That station hasn't sounded good in many years, sadly, and they've had about 1000 chances & blown every one of them (not to mention their heritage reputation.) They sound worse than ever and their ratings are worse than ever (1.6, tied with KREV). Most of the problem is that CBS just doesn't care about alternative (they killed off another heritage station, WBCN/Boston but not before ruining it first like they did with Live.) With them & Channel both gone this would leave a gap in Bay Area radio, but I'm sure that another company would step up & flip to Alternative...and hopefully they'll do it better than Live circa 2010/11.