Did KWOD call itsel K-Wod? Sounds like a slur: "Dude, you are such a total K-wod!"
Nah, but that's what us wiseasses called it. KWOD was its original call sign from when they first went on the air (sometime in the 70s I think) broadcasting in quadrophonic (hence the name was pronounced "quad.") I don't think that lasted too long, as quadrophonic anything caught on at about the same rate as HD radio...
Ha! we had the same thing in NY -- in '74 a classical station, WNCN, was flipped to rock with the call letters WQIV (Quad-4, get it?) and they broadcast in quadrophonic. They didn't last long either; the former classical station's "Listener League" filed suit against the owners and it was quite a big deal. They were back to classical again within a year. Power to the (rich old white) people!
Meanwhile, local news: I saw a play at Berkeley Rep tonite (
Lieutenant of Inishmore, which was great) and got home a little after 10. Figured I missed the first hour of Little Steven, but I turn on the radio and it's clear he's just finishing up his first set -- WTF? Have they moved Joel Selvin's show up to 9, or back to Midnite, or canned him entirely? Jeez, first the poor guy gets laid off at the Chron, and now this!
Guess I'll be catching up with Steven on Mondays via that UK station in the future if the Bone has indeed permanently moved him to 10pm.
ETA: they played a "Listen to 'Selvin on the City' tonite at 11" promo around 10:40, but it's clear Steven's show won't be over until around 12. Again: WTF?