BTW, final thought: how many 22-year-olds (the target demo of this particular set) actually, y'know, listen to KFOG?
How many parents of 18 and 22 year old graduates listen to KFOG?
Well, judging by the voices I hear calling in to the morning show (and the folks honored in the 10@10 Birthday Club), I'd say far more parents than kids.