I was giving my daughter a ride downtown this morning, and when crossing Market at 6th, I see a huge add on the side of a building on 6th with a classic pose of Marvin with the raincoat collar, next to a cognac ad. I did a little Googling:
Marvin Gaye Joins The Impressive Ranks Of Famed Icons Featured In Hennessy Advertising Campaign (7/19/2005 4:09:50 PM)
kirshenbaum bond + partners
NEW YORK — (7/19/05) — kirshenbaum bond new york today announced the launch of the latest creative in the long-standing Hennessy campaign. This new creative features R&B icon Marvin Gaye and includes out-of-home and print. The campaign positions Hennessy as the cognac brand for urban independent thinkers. The ads liken Gaye to Hennessy, demonstrating that both always rise above the competition and neither blends in with the crowd.
Drawing upon Gaye’s wide appeal, the ads accentuate the mindset of the forward-thinking Hennessy drinker. The campaign is themed around the fact that Hennessy is a bold and independent spirit that has become part of American culture over the years. Therefore, it is fitting that they highlight those individuals who consistently take bold risks, such as Gaye.
The out-of-home advertisements will launch nationwide in July and the print ads are launching in August books such as Complex, Ebony, GQ, VIBE, Fader, KING, The Source and Urb.
The Hennessy campaign first launched in 2003 featuring Isaac Hayes, famed Motown singer of the 1970’s, and went on to feature other iconic American figures such as Miles Davis, Rakim, Tego Calderon and Pam Grier.
